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Our Mission 

 Founded by Louise Lacroix in 2022, Our mission is to empower women to embrace their style with confidence. We revolutionize women’s apparel by merging sports fandom with high fashion, offering stylish options that elevate self-assurance and comfort. Through our innovative

checker & lace collection and inclusive platform for self-expression, we strive to provide meticulously crafted garments

that flatter diverse body shapes and sizes. Our commitment to quality and ethical practices drives us

to support our community and embody values of craftsmanship and fairness.


Our Vision

Our vision at Fever1 Fashion is to lead the way in redefining motorsport fashion for women worldwide. We envision a future where motorsports enthusiasts can proudly showcase their love for races and team support in a distinctive and feminine style. We aim to continue

championing the Fever1 trend, empowering women to confidently express their passion for racing while celebrating

the unique spirit of the race. With our tailored designs and sustainable practices, we aspire to be

the go-to destination for women seeking both elegance and comfort

at the tracks and post-race events.

Louise Lacroix, Founder/Designer of Fever1 Fashion, Women's Fanwear Reinvented

Louise Lacroix

Founder Designer

Fever1 Fashion embodies the vision of our Founder and President, Louise Lacroix. As a visionary entrepreneur, Louise transformed her

two passions, fashion and motorsports, into a line

tailored for women of all shapes and sizes.


Her journey into the world of motorsport fashion began at the Montreal Grand Prix in 2017. Frustrated by the lack of unique and high-quality motorsport fanwear, Louise tested a modified checkered dress

by adding lace from a blouse in her closet.

To her surprise, the dress became an instant success, drawing attention from the media, drivers, and fans alike, thus sparking her innovative spirit.


With a keen eye for design and a commitment to inclusivity, Louise created Fever1 Fashion to provide real fashion options for women motorsports enthusiasts, ensuring that every piece is not only stylish and in line with the motorsport theme but also comfortable and flattering for women of all body types and sizes.


Through her innovative approach and unwavering vision, Louise has redefined fashion in the motorsports world, empowering women to embrace their style with confidence both on and off the track.

Whether you're a motorsport fanatic or simply want to make a statement at the next car meet, Fever1 Fashion offers high-end options of dresses, skirts, accessories, and jewelry to complete your look.


Join us in celebrating Louise's dream and journey of empowering women in the motorsport fashion world.


Corey Deschamps has 25 years of experience in the Machining & Millwrighting trade. After meeting Louise, he also became addicted to car races and was able to see the vision she had for F1F. Corey's extensive background in precision work translates directly to Fever1 Fashion as his role is to ensure top quality in all areas, without compromise.

While some were surprised by his new venture, we can't help but see it as the perfect segue - from Machinist to "Fashinist"!

When Corey is not working on F1F or attending races, he is spending time with his family, travelling to racing events and always sporting the "best wheels' around.

Corey Deschamps, Production & Quality Control Manager for Fever1 Fashion, Women's Fanwear Redesigned

Corey Deschamps

Production and Quality Control Manager

Guylaine Brochu Matte, Grande Couturière de Fever1 Fashion, Vêtements féminins repensés pour les passionnées de courses

Guylaine Brochu Matte

Grande Couturière

Guylaine has over 30 years experience in dressmaking and she is certified through the “L’Académie Des Couturiers Canadiens”

in fashion designs and Haute Couture.


She is always exploring new techniques and opportunities to bring our visions to the market with the functionality and highest quality possible.

Angèle has been working as an artisan for a long time. Her passion for jewelry manifested itself in 1997 with her leather collection.


Since then, she has continued to explore different materials and techniques to develop her eclectic style. Skillfully blending materials and styles and with the vision of the founder, Angèle has created a custom-made collection that compliments Fever1 Fashion's

high-end clothing line.

Angèle Guindon Brunet, Handcrafted Jewelry Maker of Fever1 Fashion -  Chic Checkered Fanwear Apparel

Angèle Guindon Brunet

Handcrafted Jewelry Maker

Sylvie Paradis, Creative Coach of Fever1 Fashion -  Chic Checkered Fanwear Apparel

Sylvie Paradis

Creative Coach

Sylvie has always had a creative side.  In 2008, she discovered a whole world of creativity with a company that offers high-quality products.  She started by making hundreds of greeting cards and offering them to her family and friends or to charities for auction.  


When she heard about the Fever 1 Fashion project and that the founder was looking for a unique experience for her customers, Sylvie immediately thought of a purse-like clutch in the style and colours

of the new fashion line. 


After only a few models were presented, La Sacoche was born. It is used to insert the Fever1 Fashion invoice in the shipping box.  Other branded materials were also created.

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