Fever1 Fashion isn't just a design company;
It's a movement empowering women to embrace their style with confidence.
Founded by Louise Lacroix in 2021, we've revolutionized women’s apparel by merging sports fandom with high fashion,
offering stylish options that elevate self-assurance and comfort while addressing the challenge
of limited and repetitive fanwear designed primarily for men.
Our checker & lace collection is a testament to our innovative approaches.
The lace colour concept adds depth to our designs, ensuring each piece tells a unique story while supporting your favourite teams
or complementing your automotive aesthetics.
We're more than just clothing;
We're an inclusive platform for self-expression and empowerment. Our pieces are meticulously crafted to flatter diverse body shapes and sizes,
with every stitch reflecting our dedication to quality. Designed by Fever1 Fashion and sustainably made,
each garment is a testament to our commitment to ethical practices.
Proudly Canadian, 60% of our production stays local, supporting our community and embodying our values of craftsmanship and fairness.
Join us in championing the Fever1 trend and empowering motorsports enthusiasts like you to proudly showcase, with elegance, your love for races and team support in a distinctive and feminine style, while celebrating the unique spirit of the race.
Take the front seat and enjoy the journey alongside Fever1 Fashion.
We've got you covered, as our styles are tailored to meet every need at the tracks and match the excitement of post-race events.
Louise Lacroix
Founder Designer
Fever1 Fashion embodies the vision of our Founder and President, Louise Lacroix. As a visionary entrepreneur, Louise transformed her
two passions, fashion and motorsports, into a line
tailored for women of all shapes and sizes.
Her journey into the world of motorsport fashion began at the Montreal Grand Prix in 2017. Frustrated by the lack of unique and high-quality motorsport fanwear, Louise tested a modified checkered dress
by adding lace from a blouse in her closet.
To her surprise, the dress became an instant success, drawing attention from the media, drivers, and fans alike, thus sparking her innovative spirit.
With a keen eye for design and a commitment to inclusivity, Louise created Fever1 Fashion to provide real fashion options for women motorsports enthusiasts, ensuring that every piece is not only stylish and in line with the motorsport theme but also comfortable and flattering for women of all body types and sizes.
Through her innovative approach and unwavering vision, Louise has redefined fashion in the motorsports world, empowering women to embrace their style with confidence both on and off the track.
Whether you're a motorsport fanatic or simply want to make a statement at the next car meet, Fever1 Fashion offers high-end options of dresses, skirts, accessories, and jewelry to complete your look.
Join us in celebrating Louise's dream and journey of empowering women in the motorsport fashion world.
🏁🏎💋✌🏻
Corey Deschamps has 25 years of experience in the Machining & Millwrighting trade. After meeting Louise, he also became addicted to car races and was able to see the vision she had for F1F. Corey's extensive background in precision work translates directly to Fever1 Fashion as his role is to ensure top quality in all areas, without compromise.
While some were surprised by his new venture, we can't help but see it as the perfect segue - from Machinist to "Fashinist"!
When Corey is not working on F1F or attending races, he is spending time with his family, travelling to racing events and always sporting the "best wheels' around.
Corey Deschamps
Production and Quality Control Manager
Guylaine Brochu Matte
Grande Couturière
Guylaine has over 30 years experience in dressmaking and she is certified through the “L’Académie Des Couturiers Canadiens”
in fashion designs and Haute Couture.
She is always exploring new techniques and opportunities to bring our visions to the market with the functionality and highest quality possible.
Angèle has been working as an artisan for a long time. Her passion for jewelry manifested itself in 1997 with her leather collection.
Since then, she has continued to explore different materials and techniques to develop her eclectic style. Skillfully blending materials and styles and with the vision of the founder, Angèle has created a custom-made collection that compliments Fever1 Fashion's
high-end clothing line.
Angèle Guindon Brunet
Handcrafted Jewelry Maker
Sylvie Paradis
Creative Coach
Sylvie has always had a creative side. In 2008, she discovered a whole world of creativity with a company that offers high-quality products. She started by making hundreds of greeting cards and offering them to her family and friends or to charities for auction.
When she heard about the Fever 1 Fashion project and that the founder was looking for a unique experience for her customers, Sylvie immediately thought of a purse-like clutch in the style and colours
of the new fashion line.
After only a few models were presented, La Sacoche was born. It is used to insert the Fever1 Fashion invoice in the shipping box. Other branded materials were also created.
