THE Fever1 Storybook

Welcome to the Fever1 Fashion Founder's Blog/Vlog!

For Women Who Love Motorsport and Their Own Kind of Power

Discover the behind-the-scenes journey of Fever1 Fashion, a brand born to redesign women’s fanwear for motorsport enthusiasts. In a world still shaped by a male-dominated mindset and strict licensing barriers, Fever1 Fashion opens the track to something new: inclusive, elegant, racing-inspired style created for women who crave both speed and self-expression.

I’m Louise Lacroix, founder and designer of Fever1 Fashion, a Montreal-based brand driven by a lifelong love of adrenaline, design, and daring to go full speed toward a dream. It didn’t start in a boardroom; it started trackside on the tarmac of the Formula 1 Grand Prix in Montreal when I realized there was nothing for women like me. Everything was either see-through, low-quality, or designed for the pit babes, not the real fans. I wanted fanwear that felt powerful and feminine, something I’d actually be proud to wear.

That moment pushed me to search for the perfect fabric... one that felt of quality, strong, elegant, and timeless. It took years of testing, sewing, and refining to get it right. Fever1 Fashion was born from that journey: one woman refusing to settle, creating premium fanwear that lets women feel confident, classy, and part of the race.

This space is the behind-the-scenes lane of my entrepreneurial road, a real story unfolding in real time. Here, I share THE FEVER1 STORYBOOK: lessons, failures, and sparks of insight from building a female-founded, racing-inspired fashion label from the ground up.

This space is also for women who share that same drive, who love the rush of motorsport, the beauty of craftsmanship, and the courage to chase something of their own. You’ll see what it truly takes to keep building when the rules are changing; to grow a brand online, nurture it offline, and find the balance between digital speed and human connection. I hope that these stories help other entrepreneurs, dreamers, and risk-takers learn what still works, what’s worth fighting for, and why staying personal still wins.

Expect short reads and raw videos about how determination shapes craftsmanship, how courage rebuilds creativity, and how the smell of engines, the pulse of adrenaline, and the art of design merge to create elegant, empowering fanwear for women who love the race and the journey behind it.

You’ll also find honest insights into fashion design, motorsport culture, challenges in online boutiques, and the personal moments that shaped my path. Because Fever1 Fashion wasn’t built by luck or trend, it was built to fill a gap in a world where fanwear was made for men, and to prove that women belong at every part of the race.

So buckle up, subscribe, and join me as I write and share my story, one episode, one bump in the road, one dream at a time.

 Louise Lacroix 🏁🏎💋✌🏻

Founder & Designer

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